By William Winston,Robert H Loeffler
- a diagrammed writing process for transparent structure
- a record of do's and don'ts to avoid universal errors
- samples of the commonest sorts of releases
- a step by step clarification of free up construction, in order to not omit very important initiatives for completion
- suggestions on the best way to write comparable releases, akin to tradeshow press kits
Experienced in-house communications and PR writers, nonprofit PR staffs, executive and armed forces public affairs staffs, and ads supplier writers will locate Loeffler's booklet a convenient reference for sharpening press unencumber writing abilities. university undergraduate periods in journalism, technical writing, and enterprise verbal exchange will discover a advisor to getting ready comparatively cheap Press Releases a great tool in studying the basics of press unencumber writing.
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Additional info for A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources)
A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources) by William Winston,Robert H Loeffler